Pamo branding

Logotype to brand sales training company "Pardavimo mokymai". Long name of the company made it complicated to be memorable and visually appealing. The challenge was to shorten the name of the brand to four letters to have a logotype that is easy to use regardless the channel. Visual aim of the dot was to balance out the weight of the letters and to give it a finishing touch. Blend of letters and a symbol creates a cohesive mark.